- Measurable Results
when you opt for digital marketing strategies, you can get reliable and solid reports with numbers that shows how many people read your email or even clicked on a specific link.
messages can be customized for different groups of customers and this kind of personalization is the biggest asset you can get because it makes clients feel special and draws them in.
- Reach a bigger audience
digital marketing targets larger global audience by using digital marketing methods as the internet has made every country accessible. Digital marketing allows you to reach international audiences through effective means.
- Increased conversion rate
People don’t have to come to your office or pick up the phone to become customers. Customers are able to find out everything about your business and its offerings right from the comfort of their home and can easily be converted into customers.
- Low cost
Digital marketing products are found in scalable size for every kind of business. This has definitely increased competition in the market because now every business can reach a larger number of people, regardless of its size.
- Easy to customize
Its easy for a digital advert campaign that is performing well to invest more in it with just a click and for an advert that is not delivering as expected can be adjusted accordingly or stopped altogether with ease.
- Segmentation and targeting
Digital platforms allow campaigns to be targeted at specific customers within a specified area according according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.
- Easy to share
Digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.
How To Choose a Good Domain Name that Embodies Your Brand:
- Make it short and relevant to you’re business. – shorter names are easier to remember.
- Target your area.
- Avoid numbers and hyphens.
- Use an appropriate domain name extension. Eg. .co.ke domains for local organizations
Digital marketing is the operation of advertising products and services in digital platforms like websites, emails, social media, mobile apps and search engines. This forms of advertising covers a wide range of online market. It is ideal for both business starters and existing business as it offers them an affordable way to market themselves. They are various ways to achieve digital marketing in Kenya namely: Read More »
Bulk SMS is the technology that lets you send a message to more than one recipient with a click of a button. This is the cheaper and most effective way of marketing. A desired sender ID is set whereby it will be displayed on the receiver’s cell phone as the SMS sender.
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This services enables you to create and own a unique business domain address, customized business email addresses like: email@example.com, and create your business website.
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Host Masters is a professional website design & hosting company based in Nairobi, Kenya. We provide digital solutions that makes your businesses grow to greater heights. Let us help you get your business online quickly and affordably and provide you with the edge that your business needs to succeed.
Email is a fast, efficient means of business communication and its important to have it on the move, i.e in handheld communication device such as a mobile cell phones or notepads. This makes it easier to retrieve when you need them.
Below is procedure on how to set up emails in devices:
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A domain name is your website name. A domain name is a unique name where Internet users can access your website.
.CO.KE domain name is the top level tier of the Kenyan domain name space. We are accredited CO.KE Domain registrar with trading name HOST MASTERS or HOST MASTERS KENYA