ssl certificates in kenya

ssl certificates in kenya

What are SSL Certificates?

SSL certificates are used to secure connections between a server, website and connected users. SSL ensures communication that happens between a web server and browser(s) remains encrypted and hence private. SSL certificates also increases google SEO ranking.

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Benefits of Digital Marketing

Benefits of Digital Marketing

  1. Measurable Results
    when you opt for digital marketing strategies, you can get reliable and solid reports with numbers that shows how many people read your email or even clicked on a specific link.
  2. Flexibility
    messages can be customized for different groups of customers and this kind of personalization is the biggest asset you can get because it makes clients feel special and draws them in.
  3. Reach a bigger audience
    digital marketing targets larger global audience by using digital marketing methods as the internet has made every country accessible. Digital marketing allows you to reach international audiences through effective means.
  4. Increased conversion rate
    People don’t have to come to your office or pick up the phone to become customers. Customers are able to find out everything about your business and its offerings right from the comfort of their home and can easily be converted into customers.
  5. Low cost
    Digital marketing products are found in scalable size for every kind of business. This has definitely increased competition in the market because now every business can reach a larger number of people, regardless of its size.
  6. Easy to customize
    Its easy for a digital advert campaign that is performing well to invest more in it with just a click and for an advert  that is not delivering as expected can be adjusted accordingly or stopped altogether with ease.
  7. Segmentation and targeting
    Digital platforms allow campaigns to be targeted at specific customers within a specified area according according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.
  8. Easy to share
    Digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.
Digital marketing for the growth of your business

Digital marketing for the growth of your business

Digital marketing is the operation of advertising products and services in digital platforms like websites, emails, social media, mobile apps and search engines. This forms of advertising covers a wide range of online market. It is ideal for both business starters and existing business as it offers them an affordable way to market themselves. They are various ways to achieve digital marketing in Kenya namely: Read More »