Digital Marketer

Job Summary:

Host Masters Limited is seeking a highly motivated, talented and skilled Digital Marketing Candidate to join our in-house team. As a Digital Marketing Officer, you will play a key role in driving our digital marketing efforts and elevating our online presence. We are looking for a passionate individual with a proven track record in digital marketing, including Google and social media advertising expertise.

Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms.
  • Manage and optimize digital advertising campaigns on Google Ads and social media platforms (Facebook, Instagram, LinkedIn, etc.) to achieve targeted goals and maximize returns.
  • Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
  • Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns.
  • Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
  • Stay updated on industry trends, best practices, and emerging digital marketing technologies to ensure continuous innovation and optimization.
  • Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels.
  • Oversee the development and execution of email marketing campaigns and lead nurturing activities.
  • Utilize SEO techniques to optimize website content and improve organic search rankings.

Requirements:

  • Bachelor’s degree in Marketing, Digital Marketing, Communications, or any related field.
  • Professional certifications in digital marketing from reputable organizations.
  • Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaigns and achievements.
  • Proficiency in running Google Ads and social media advertising campaigns.
  • Strong analytical skills and the ability to interpret data to make informed marketing decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling content for different digital platforms.
  • Solid understanding of SEO best practices and website analytics tools (e.g., Google Analytics).
  • Creative mindset with a passion for staying abreast of the latest digital marketing trends and technologies.
  • Strong project management skills and the ability to multitask and meet tight deadlines.
  • Experience in ICT industry is a plus, but not mandatory.

Join our team.
Apply now by sending your CV to :- careers@hostmasters.co.ke

Job Category: Sales and marketing with digital skills
Job Type: Full Time
Job Location: Nairobi

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