Who would want to go from one place to another in search of an office or clients in this era. I mean we are now in a digital world and everything is now shifting online. Online businesses are now taking over and we need to catch up.
Are you going to wait for the pandemic to end in order to go on with your daily activities? You have to keep on going and working cause life will definitely not come to a stop.
This can be efficiently done through creation of business domains and websites, which helps grow your brand. It places your business to a whole new other level that it can be found by anyone anywhere.
This is only a percentage of what an online network can do for you. The world is slowly becoming a small village and we can make it even better as you grow.
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What is an E-commerce?
This is a site that sells products and services through data transfer and funds over the internet.
This is basically an online store where goods and services are bought and sold over the internet. All transactions are done over the internet and where goods are involved delivery will be done by the seller.
With Covid-19, everything came to a stand still and we could not mingle or go to the stores as we would before. Businesses were in turn affected since everyone was locked back in their homes.
To keep your business running without fear of contracting covid-19 , ecommerce is here for you.
E-commerce helps analyze the demand and forecasting models in a business. This will be very efficient in knowing what to do when and at what time in the business calendar.
E-commerce platforms i.e. the website will help you as the business person to keep tabs on sale, stock and customer preferences in real time and all over the world no matter the business channel.
Compared to physical stores, a cloud based commerce is flexible and can expand or shrink depending on the business need at all times. This therefore suits any and all businesses.
Finally it helps prepare for significant changes in consumer behavior.
The pandemic is not here to stay, it shall come to pass but consumers will have adopted to the new normal and the habits changed. Why don’t you move to the digital world with Host Masters https://hostmasters.co.ke/
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Having a website means customers are always able to find you – anytime, anywhere. Having a professional website gives the impression that you are serious and ready to do business with all kinds of customers.
An online presence gives business credibility to potential customers. Having a good quality, easy-to-use website makes customers feel comfortable using listed services.
Increased SalesAn effective Website with great content increases the probability of increased sales.
Distribute Content – Create relevant, unique and usable content and distribute them through different channels such as social media and blog sites. People who love your content would want to know more about you and visit your website.
Open 24/7 – Unlike a brick- and- mortar business that operates 9- to- 5, a website never closes shop. It is open 24/7, even on holidays.
Introduce Business Flexibility – If you don’t want to miss out on opportunities, outsource customer service and have your agents manage all concerns and inquiries via chat or e-mail support at your website.
4. Build a Strong Relationship with Your Market
A business by definition is a living, breathing entity. Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.
Let the Market Know “Who You Are”. Outside the Home and About Us pages, you can set up a blog page where you can share your thoughts and ideas with your audience.
Address the Needs of Your Market. Invite your audience to engage you by encouraging them to post comments on your blogs. Embed survey forms and ask your audience to participate and convey their needs.
Educate the Market of Your Business. Utilize the 80-20 Rule; 80% of your content should be usable or relevant to the needs of your audience while 20% should educate them about your business.
Improve Customer Service. In addition to e-mail, social media, mobile, and landline, install chat support as the 5th avenue for customer service. This will give your end-users more options to relay concerns and inquiries.
5. Efficient Way to Promote Your Business
If you are still using traditional forms of marketing, you are wasting valuable resources, time, and money. Traditional forms include press releases, print ads, flyers, and distribution Point– Purchase materials.
While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads, and press releases usually end up in the trash can.
Online marketing is faster, more efficient, and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
Think of the website as the sun with these online marketing tools as the planets revolving around it. Your online marketing efforts will create inbound avenues to a specified destination place which is your website.
Among the most popular online marketing tools that you can use to create inbound traffic to your website:
Social Media – More than half online people every day are on social media.
Blogging – Companies that blog receives more clients by end of the month than those who don’t.
E-mail Marketing – E-mail marketing is more effective in acquiring customers than Facebook.
Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text.
Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse it after a few months.
6. Boost Your Reputation as an Authority
If your business is in a competitive industry, a website will give you the forum to boost your reputation as an authority figure.
Blogging – Websites with a blog have a higher chance of having many indexed pages. Blogs influence most clients’ decisions to buy.
Podcast – Set up a podcast on your website, distribute the schedule via Twitter, Facebook, and invite experts to discuss topics that interest your audience.
Seminars – Conduct seminars on your website. This is a great way to share your knowledge with your market. Encourage your audience to actively engage during the seminar.
7. Create a Tool for Sales Generation
A website can also be an active and passive tool for generating income because it is the termination or exit point in the sales funnel.
It is very difficult to convert sales into social media. There are no available mechanisms to complete the transaction on- the- spot. An e-commerce website, for example, has a checkout counter where goods and services can be paid for right away.
It can also be a good source for passive income via PPC or Pay- Per- Click advertising. Advertisers will pay you every time a user clicks through their ad in your website.
8. Personalize your brand
A good business branding is a straight way for customers to identify your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo, it’s reflected in everything from your customer service style, staff uniforms, business cards, and premises to your marketing materials and advertising.
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12. Provide Contingencies for Your Brick-and-Mortar Business
If there’s anything that can be learned from the Covid-19 global pandemic is the importance of having a website for your brick and mortar business.
The massive spread of Covid-19 necessitated governments worldwide to impose community lockdowns in their respective countries. Businesses came to a standstill – except those that have websites.
Businesses with a website were able to run a telecommuting program whereby employees work from home. An employee can log into a built-in portal where they can sign-in, retrieve the day’s assignments, and upload completed work.
Customers can also use the website to contact you via email or chat support. In case they have issues with your products, customers will have a platform to air their concerns.
Definitely, this will do wonders for your brand reputation!
With a coronavirus vaccine still under the early stages of development, there are fears intermittent lockdowns will be imposed.
Protect yourself from Covid-19 by staying home but protect your business by having a website.
With a website, it will always be “Business as Usual”.
13. All-In-One PRODUCT CATALOG
The website in today’s technology act as an online marketing brochure. An eCommerce website will enable clients to list all their products and customers place an order using the Ecommerce WhatsApp link.
An eCommerce website design in Kenya will enable the business to:-
Showcase products in different categories.
Receive customer reviews and testimonials from clients
Educate the audience with blogs, e-books, modules, and training manuals
Share customer support via online chat, email, and built-in forms.
14. Have a Professional Email Address
What is more impressive?
email@example.com or firstname.lastname@example.org?
Any person who’s named “George” can have a email@example.com email. But only George; the owner of your-domain-name can have a personalized email address as firstname.lastname@example.org
Having a professional email address has the following benefits for your business:
Creates better brand awareness
Representing your company with a free email account may be seen as a red flag for some prospects
Control the number of emails for your business. If an employee leaves, you can terminate the email.
Unlike a commercial establishment, the Internet doesn’t have operating hours. Your customers can find you 24/7. There are no holidays and you can “work overtime” without incurring extra costs.
Thus, a website can be an effective way to improve your customer service.
If you have chat support available, all you need is to hire customer service agents who can manage incoming inquiries and concerns, and have them addressed immediately to the right person or department of your company.
You may want to outsource customer service to another region where time zone differentials exist.
For example, a North American company can hire customer service agents from the Philippines. With the 12-hour difference, the agents can provide customer service to your clients while you are sleeping.
16. Gain Valuable Insights On Your Customers
For those who ran businesses before broadband technology became widely available, you probably depended on traditional marketing strategies to promote your products and services.
Traditional marketing strategies include the use of press releases, broadsheet advertising, the use of Point-of-Purchase materials such as flyers and counter-top ads, posters, and streamers.
Not only were these marketing strategies expensive, inefficient, and unsustainable but they delivered poor ROI. It’s hard to track the performance of your marketing campaign with the traditional approach.
In contrast, a website will collect data on your visitors:
Where do they come from?
What are the demographics?
Are they using mobile or desktop?
Which types of content are they interested in?
What is the frequency of cart abandonment?
A website has built-in analytics that you can use to assess the performance of your business as well as evaluate the effectiveness of your digital marketing program.
17. AROUND THE CLOCK CUSTOMER SERVICE
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More than branding concerns, not having a website gives you one less stream of revenue to help your business stay profitable.
Go back to #15, “Keep Your Business Open 24/7”.
With a website, your business can be accessed by anyone with an Internet connection. Prospective customers can view your products, testimonials, and read your content before they make a decision to buy.
18. Find Clients
More accurately, your clients will find you!
Some well-intentioned people may advise you that you can run a business with only social media – no website needed.
That’s not true.
Other than the 16 other reasons discussed above, social media marketing is not that effective for converting sales.
Thus, email marketing is a better strategy than social media marketing for converting interest into sales.
And this “leads” us into #19…
19. Generate Leads
Lead generation is an important component of email marketing and your website is the best tool for capturing email addresses.
When someone gives you his email address, he is giving you permission to send content to his inbox. If you ask your friends, family, and network of contacts, they will gladly give you their email addresses.
What about a complete stranger? A person who just visited your website?
He will not surrender his email address to anyone without getting something of value in exchange.
With a website, you can offer a free monthly subscription to a newsletter, an e-book, or limited access to premium content.
By doing so, you add value to your business, enhance your reputation, and most importantly, gain the trust of a potential customer.
20. Open New Streams Of Revenue
How else can you earn money from your website? Aside from having a virtual store to sell your products and an Internet-based address where prospective customers can find you, here are other ways to make money from your website:
Paid Ads – If your website generates an impressive amount of traffic and ranks high in the search results page, the advertisers will come knocking on your inbox!
Affiliate Marketing –Promote the products and services of other businesses and earn a commission from every sale that’s generated from your website.
Get Hired By Other Businesses – If your blog page has a good following, reputable websites might ask you to write for them for a generous fee.
21. Manage Your Business Reputation
The website is your platform on the Internet. This is the place where you will be heard and have 100% full control over your content.
Let’s say you’re in the meat refining business and there are concerns about tainted meat being sold in markets and popular restaurants.
You can put a disclaimer on the home page of your website and inform site visitors that your raw materials are sourced from a region that has been declared safe for consumption.
You can embed an explainer video on the home page or add images of certifications from recognized organizations attesting to the safety of your meat. From there, link the home page to your social media accounts.
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